Adda Blooms, a CPG brand dedicated to bringing African Indigenous whole foods to modern consumers, underwent a full-scale brand transformation to strengthen its market presence and drive engagement. The project included a refined brand strategy, premium product photography, bold new packaging, a refreshed logo, an engaging website redesign, and a social media strategy focused on education and community-building. By positioning itself as an expert in ancestral foods and making its products more visually and digitally accessible, Adda Blooms is now primed to captivate health-conscious consumers, increase brand trust, and drive sales growth.