The National School Climate Center (NSCC) is dedicated to fostering inclusive and supportive school environments to enhance academic success and personal growth. In 2024, in collaboration with unsgnd.ca, NSCC underwent a rebranding and digital strategy overhaul to strengthen its visibility and impact. Challenges included limited brand recognition, a fragmented visual identity, and underutilized digital channels, making it difficult to connect with key audiences. To address this, a comprehensive strategy was developed, refining the brand mission and tagline, unifying its visual identity, and creating a dynamic digital content strategy to amplify NSCC’s influence in research, advocacy, and community engagement.